Hello Levo landing page redesign

The founder wanted a clear marketing message with pleasing visuals and layout. I designed using Figma, then built the page in Webflow.

2 weeks

January 2022

The Problem

The web page had meaningful content, but the call-to-actions weren’t consistent and marketing messages weren’t showcasing the product in a meaningful way.

The Solution

After looking for inspiration and noticing standards for healthcare landing pages, I decided to go with a corporate illustrative approach to the landing page. This quickly communicated the end goals of the business, which is to place healthcare talent with a focus on retention.

The approach I took:
1. Use simple illustrations to showcase the business offerings
2. Include basic snapshot of the product prototype to communicate the benefits of using Hello Levo
3. Keep all text, illustrations, call-to-actions, etc. based on a 12 column design grid, which resulted in visual hierarchy and order showcasing professionalism and thoughtfulness to potential clients

Tools I used

Figma - My baseline design software. I sent initial layouts and wireframes to the client who then approved or gave feedback on wireframes.

Webflow - The main site builder I use. Webflow make it seamless to create your own live landing pages with only a baseline knowledge of HTML and CSS required. I designed and developed the actual website in a matter of a few days.